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BBA stands for Bachelor of Business Administration. It is an undergraduate degree program that provides students with a comprehensive understanding of business principles and management practices. Here are some key points about the BBA course:

  1. Duration: The duration of the BBA course is three  years.
  2. Curriculum: The BBA curriculum covers a wide range of subjects related to business administration, including:
    • Accounting: Principles of financial and managerial accounting.
    • Economics: Microeconomics and macroeconomics concepts.
    • Marketing: Principles of marketing, consumer behavior, and marketing strategies.
    • Finance: Financial management, investment analysis, and corporate finance.
    • Management: Principles of management, organizational behavior, and strategic management.
    • Human Resource Management: Recruitment, training, compensation, and performance management.
    • Operations Management: Production planning, supply chain management, and quality control.
    • Business Law: Legal aspects of business, contracts, and commercial law.

Entrepreneurship: Fundamentals of entrepreneurship, business planning, and innovation.
Practical Training: BBA programs often include practical training components such as internships, projects, and case studies to provide students with real-world experience and skills applicable to the business environment.

Specializations: Some BBA programs offer specializations or concentrations in specific areas of business such as finance, marketing, human resources, international business, or entrepreneurship, allowing students to tailor their studies to their interests and career goals.

Career Opportunities: Graduates of the BBA course have diverse career opportunities in various sectors such as business, finance, marketing, consulting, and management. They can work in entry-level positions such as management trainees, marketing assistants, financial analysts, or human resource specialists in companies of all sizes, ranging from small businesses to multinational corporations.

Further Education: BBA graduates can pursue further education and professional certifications to enhance their career prospects and specialize in specific areas of business. This may include pursuing Master of Business Administration (MBA) programs, specialized master’s degrees, or professional certifications such as Certified Public Accountant (CPA), Chartered Financial Analyst (CFA), or Project Management Professional (PMP).

The BBA course provides students with a strong foundation in business principles, management practices, and practical skills, preparing them for a wide range of career opportunities in the dynamic and competitive business world.

BBA Course Highlight

The given table consists of some of the major highlights of the BBA integrated course:


Undergraduate (Dual degree)


3 years 

Exam Type

Per Semester


10+2 pass in  any stream

Minimum Aggregate Required


Admission Process

Through Entrance/college level exams, direct

Starting Salary

INR 2 to 4 LPA




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